Amid growing turbulence in global trade — with increasing technical barriers, stricter requirements for traceability and ESG compliance, and especially new tax policies — Vietnamese exporters are facing mounting challenges. Recently, the U.S. officially imposed a 20% reciprocal tariff on certain Vietnamese export products, a clear signal of the difficult road ahead.

Therefore, finding new trade models that are more transparent, efficient, and less dependent on traditional distribution chains has become an urgent priority for Vietnamese enterprises, particularly SMEs.

‘The launch of the Vietnam–USA B2B international e-commerce platform is not merely a technical solution, but a strategic move that demonstrates Vietnamese businesses’ proactive vision in the new global context. More importantly, the platform will serve as a deep digital trade ecosystem — enabling Vietnamese companies not only to sell products but also to upgrade capabilities, standardize compliance, access financing, and expand supply chains sustainably,’ emphasized Mr. Vũ Bá Phú, Director General of the Vietnam Trade Promotion Agency (Ministry of Industry and Trade).

Mr. Trần Văn Chín, Chairman of Arobid Technology JSC, affirmed that while Vietnamese businesses do not lack quality products, they lack a standardized ecosystem to penetrate global markets. VietnamUSA.Arobid.com aims to help enterprises overcome three critical barriers: digitalization, financing, and ESG — all indispensable for sustainable exports to the U.S.

According to Mr. Chín, the platform integrates three core values: digitalizing trade flows, standardizing ESG, and providing end-to-end financial and logistics support. These are precisely the ‘missing links’ that have often prevented Vietnamese companies from crossing the threshold into the U.S. market.

Specifically, VietnamUSA.Arobid.com incorporates internationally benchmarked ESG assessment tools, enabling businesses to transparently and efficiently build compliance profiles. At the same time, the platform connects directly with logistics partners in the U.S. and Singapore, ensuring transparent cargo tracking while optimizing delivery time and transportation costs.

At the event, Arobid Technology JSC signed a strategic cooperation agreement with representatives of the AGCG Investment Fund Alliance and High West. Under this partnership, the two sides will jointly develop flexible financial solutions to better support enterprises in the near future.

In addition, Ocean USA — the co-founding partner — emphasized the importance of deploying a digitalized logistics corridor that connects directly with receiving hubs in the U.S. This will help reduce warehousing costs, shorten delivery times, and enhance responsiveness to market fluctuations.

According to experts, the new decree from the U.S. government imposing a 20% reciprocal tariff on goods originating from Vietnam, effective from August 7, 2025, not only raises cost pressures but also compels businesses to swiftly adapt to increasingly stringent standards, while proactively seeking more effective and legitimate market entry channels.

In reality, many Vietnamese enterprises, particularly SMEs, still face difficulties in meeting the necessary conditions for sustainable presence in the U.S. market. From requirements on information transparency, traceability, and ESG compliance to obtaining international certifications — all of these represent ‘technical gateways’ that must be cleared. Without early standardization, such conditions can become invisible barriers, preventing even high-quality Vietnamese products from entering global supply chains.

Source: Hồng Minh - VnEconomy