On March 20, 2025, under the witness of Mr. Le Huynh Minh Tu – Deputy Director of the Ho Chi Minh City Department of Industry and Trade, Arobid and the Ho Chi Minh City Center for Business Support and Development (CSED) officially signed a strategic cooperation agreement. According to the agreement, Arobid will partner with the Department of Industry and Trade at HCM City Export 2025, which will be held from March 27–29, 2025, at the Saigon Exhibition and Convention Center (SECC).

HCM City Export 2025: A Bridge for Export and Digital Exhibition Integration

The HCM City Export 2025 – Outstanding Vietnamese Export Goods Fair is expected to feature around 1,000 booths and attract over 50,000 visitors, including international buyers from China, Japan, South Korea, the United States, Europe, and Southeast Asia.

For the first time, the event will be digitally integrated through the Arobid TradeXpo platform, operated by Arobid Technology JSC, which organizes the online exhibition at Arobid.com and provides digital business matchmaking services. Major retail groups such as Central Retail, AEON, and Saigon Co.op have confirmed their participation, creating numerous partnership opportunities for Vietnamese businesses.

Key representatives from both sides speak during the partnership signing. (Photo: Arobid)

Through Arobid’s platform, participating businesses will be supported in setting up digital booths that operate 24/7, equipped with cutting-edge features including product showcase via video, live chat for consultation, immersive VR 360° experience, and B2B matching tools for direct trade connection.

In addition, the system provides data analytics reports, customer interaction records, and AI-powered export consulting, enhancing both short-term engagement and long-term relationship building with international buyers.

HCM City Export Virtual Exhibition. (Source: Arobid TradeXpo)

Driving Digital Transformation and Sustainable Growth

The partnership between Arobid and CSED reflects a strong commitment to promoting digital transformation, fostering the digital and green economy, and integrating advanced technologies such as AI, blockchain, and VR to improve trade exhibition experiences and expand market access both domestically and globally.

Speaking at the signing ceremony, Mr. Le Huynh Minh Tu, Deputy Director of the Department of Industry and Trade, emphasized: “The city is targeting double-digit economic growth in 2025. Therefore, promoting exports, digital transformation, and technological innovation in trade promotion is a top priority.”

Mr. Le Huynh Minh Tu, Deputy Director of the Ho Chi Minh City Department of Industry and Trade, delivers a speech. (Photo: Arobid)

The digital exhibition initiative not only enhances the competitiveness of Vietnamese enterprises but also contributes to the implementation of Resolution 57-NQ/TW by the Politburo on scientific and technological development and innovation. It also aligns with Vietnam’s commitment to achieving Net Zero by 2050.

Mr. Tran Van Chin, Chairman of Arobid, stated: “Digitalizing exhibitions is part of Arobid’s long-term strategy to build a comprehensive B2B e-commerce ecosystem. This is an opportunity for Vietnamese businesses to access global markets in a more flexible, sustainable, and efficient manner.”

By leveraging the TradeXpo digital exhibition platform, Arobid not only modernizes trade promotion practices but also helps establish a complete digital business ecosystem. CSED expects this partnership to lay the foundation for a pioneering business community in innovation, sustainable development, and global economic integration.

Exclusive Offers for Participating Enterprises

To maximize support for the business community participating in HCM City Export 2025, Arobid is offering a range of attractive incentives, including:

• 6 months of free access to the GOLD membership package
• Free participation in the HCM City Export 2025 digital exhibition via TradeXpo
• 12-month operation of digital booths, enabling 24/7 buyer access
• Advanced virtual exhibition technologies: Video showcases, Live Chat, VR 360°, and online ordering features

These incentives are designed to help businesses expand their market access channels while transitioning to digital-first trade promotion models that are more agile, scalable, and cost-effective.